News & Events

Global Partnerships Matters

Increased global competition has trapped some machine builders in a downward price spiral in an effort to offer the lowest bid. These machine builders get caught up in “purchase price,” which Rockwell Automation estimates is only 40 percent of the average total cost of ownership of a machine. Rockwell Automation works to help machine builders prove their actual value by demonstrating the savings they provide in terms of engineering, maintenance, training, disposal, parts and service, installation, and downtime.



Building machines that offer the latest features, maximum performance and the lowest total cost of ownership is no easy task. Not only that, you are increasingly being asked to provide additional support for the machines you supply. Such support can prove to be a powerful tool in differentiating your machines from the competition. But in the global marketplace, providing world-class support is a formidable challenge.

That’s where the extensive global reach of Rockwell Automation comes into play. Whether you’re looking to sell a machine nearby or somewhere around the globe, we can provide your customers with local parts and support. You can also use our depth of resources and technology experts to help you work through design, integration and development issues. When you work with Rockwell Automation, you gain the expertise of an industry-focused OEM team that is dedicated to solving your automation needs. We understand the key business issues you face as only insiders can. Such expertise can help you develop and maintain a competitive edge while becoming your customers’ true value-add partner.

Information for machine builders from our Global Partnership Highlights

Competency Centers
To help you optimise your machine development process, Rockwell Automation has established two European OEM Competency Centres – one in Crewe, UK and the other in Bologna, Italy. Both are fully equipped with electrical and mechanical systems to allow solutions to be built for all the most common configurations. Machine builders use these facilities not only for proof-of-concept purposes, but also to encourage dialogue with technical experts in order to find the best solutions to customer problems.

Toolkits
Our OEM Toolkit Program provides you with economical access to the tools you need to integrate Rockwell Automation technology and develop solutions for your customers. The toolkit includes a full suite of products required to design systems at any level of complexity.

Global Team
The Rockwell Automation OEM team is in place to assist you with successful implementation of automation. The team consists of technical consultants, engineers and project managers from the very industries they serve.

Centers of Excellence
The Rockwell Automation OEM Centers of Excellence bring together the most advanced equipment with some of the most experienced engineers in their field, and make it all available to you.

Encompass Partner Program
To be the best in your industry, you have to align yourself with companies that are the best in their industries. The Encompass Program from Rockwell Automation helps by giving you a single point of access to the alliance between Rockwell Automation and our proven, trusted partners.

For more information e-mail us.